Consumers love their pets and this affectionateness can be seen in the rising pet care industry. This trend is anticipated to continue even post pandemic.
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As pets become integral members of families, consumers demand more personalized services such as veterinary specialised veterinary services, DNA tests and tailored pet food.
Entrepreneurs are also creating innovative pet product categories, such as wipes for specific health needs. Others have developed telemedicine solutions connecting owners directly to their veterinarians for advice.
Wireless Value Realization
Gartner defines wireless value realization as the increasing number of use cases that take advantage of advances in wireless capabilities, spanning bandwidth, range and power consumption. Businesses should take full advantage of this opportunity to increase services while spurring innovation.
New wireless tools offer retailers numerous benefits that enable them to optimize marketing efforts and attract local customers more effectively. Businesses may also develop “superapps,” or multifunctional apps with various functions in one platform that enable users to complete multiple tasks without interrupting user experience – this way businesses can expand services without creating multiple separate apps for each function; customized versions can even adapt better performance and scale as per customer demands, leading to better service at reduced costs for businesses according to Gartner digital trends 2023.
Telemedicine
Veterinarians utilize telemedicine when diagnosing or prescribing treatments for pet conditions over video consultation with the animal’s owner. This technology proved particularly helpful during the COVID-19 pandemic as it enabled owners access to veterinarians without long distance travel requirements.
While telemedicine doesn’t allow veterinarians to conduct full physical exams on animals, they can use clients as surrogates. For instance, they could ask pet owners to check for bumps or swelling on their animal’s skin or teeth.
Pet parents are becoming increasingly comfortable communicating digitally with their physicians, so why not extend this experience to their pets? Virtual vet services like VETalk from Wagmo provide answers without further distressing cats who tend to get upset by visits to the veterinarian. Furthermore, virtual care solutions may prevent pet parents from making heartbreaking decisions to forgo care due to financial, geographic or logistical constraints, which can result in needless suffering for animals as well as possible euthanasia decisions.
Advanced Wearables
Wearable tech has not just proven useful for humans; pet owners have discovered its enormous market potential as well. Devices of this nature can help monitor health issues in animals as well as track them and modify behavior accordingly.
Some products serve as general health monitors while others specialize in specific tasks, like tracking food intake for weight management or exercise tracking to combat pet obesity.
IoT-enabled hardware and software devices transmit information directly to mobile apps for access by veterinarians and pet owners, for example Tailio’s AI-assisted thermometer allows veterinary practices to remotely observe patients’ axillary temperatures before transmitting this data directly into patient management systems. Other companies like Dinbeat offer wearable pet-friendly sensors designed to monitor key vital signs that transmit this data directly into cloud analytics platforms or mobile apps for analysis allowing both veterinarians and pet owners to stay up-to-date on pets’ health status while taking immediate steps when needed.
Artificial Intelligence
Artificial Intelligence (AI) is revolutionizing pet care, empowering veterinarians with accurate diagnoses and effective recommendations. AI also can streamline internal processes within clinics, reducing errors while making keeping patient records simpler.
AI-powered software analyzes medical images with great accuracy, helping veterinarians quickly detect issues like hip dysplasia in dogs or cancerous growths in cats. Such diagnostic tools can improve quality veterinary care while cutting costs through early intervention.
Pet owners have become more willing to invest in products and services designed to improve the health and well-being of their animals, leading to the introduction of several innovative product categories such as smart pet wipes used to clean animals after coming inside, as well as “smart” litter boxes which remove waste automatically from homes.
Pet brands are now bundling products together and setting customers up on automatic refill subscriptions to increase customer loyalty while decreasing overall pet ownership costs.