The Legal Side of LLC Names

You’ll need to check that your proposed LLC name is available. Your chosen name must follow state guidelines and be unique to your business.

It must also be different from any other registered business name in your state and from names that are already trademarked nationally or globally.

Your state’s rules may prohibit certain words in the name, such as “bank” or “insurance.” These restricted words might indicate that your company is a type of entity it is not.


When you’re naming your new LLC, you’ll need to stick within the rules and regulations set by your state. That means including required words, avoiding disallowed words and making sure that your company name isn’t already taken by someone else.

The first step is to brainstorm business names and create a list of potential options. Then, run each name through your state’s business name database to check whether it’s available for registration. Keep in mind that registering a name with your state does not mean you’ll have the right to use it as a trademark or brand.

You’ll also want to check that your company name isn’t too specific, as that could pigeonhole you into a certain type of service or product. Many states have a list of restricted or prohibited words you cannot use in your company’s name, such as “bank” and “insurance.” These restrictions are designed to protect the public from businesses that could mislead them.


There may be certain words or phrases that cannot be used in your LLC name. These can vary by state, but typically include things like “bank” and “insurance.” It’s important to check with your state for the list of restricted words before registering your business name.

You also want to make sure that the company name you choose isn’t already taken. The best way to do this is by searching your state database of business names.

Your LLC name should indicate that it’s an LLC, so you need to use one of the LLC designators (like “Limited Liability Company” or “LLC”). You can also add the word “Inc.” or “Corp.” if necessary. You should always search for your proposed business name on multiple platforms. This will ensure that you’re not infringing on someone else’s intellectual property rights or trademarks. Also, it will give you an idea of how many people are thinking about the same name.


The availability of your LLC name refers to whether it is available for registration with the state. Many states have a database of business names, and they will not approve an LLC name that is too similar to another existing company name. This step is essential to ensure that you don’t infringe on another company’s trademark rights.

Additionally, many states have lists of words that cannot be used in a business name without the permission of the state department. Some examples of these restricted words include “bank” and “insurance.” These restrictions are intended to prevent businesses from misrepresenting their form of entity to the public, so be sure to check with your state’s business website for a list of these words. Also, remember that most LLCs will want to have an online presence and will need a domain name that matches their LLC name. Make sure that the domain name is available before you register your LLC name.


Choosing a business name is an important part of starting an LLC. A good name helps people remember your business and reflects your greater mission and vision for your company. It should also be legal and meet your state’s business entity naming requirements for LLCs.

You should start by brainstorming and creating a list of potential names for your LLC. Then, check to see if those names are available as domain names and to make sure they’re not already taken as legal business names.

You also should be aware of any restricted words in your state’s business name laws. These include words like bank, insurance and government. You also can’t use words that falsely suggest your company is a corporation, partnership or other type of business. Trademarks are separate from legal business names and can be used to protect recognizable aspects of your brand, such as a logo or slogan. A trademark can help you defend your brand from competitors, increase your business value and address cybersquatting.